• Rapidly growing markets, brands established economically (less crowding and/or low promotional costs), franchises obtained 
• High-margin products (branding and/or low absolute prices, low capital intensity, low marginal costs), economies of scale/scope 
• Regional technologies & applications with potential to dynamically penetrate advanced markets in the West 
• Western technologies & applications whose integration in regional businesses can create expanded growth potential

Pay attention to small- to medium-size enterprises:

• Applying proven business models/technologies to new markets (low specific business risk, first mover advantage) 
• Can expand to several of the national markets in the region 
• Short-term prospect of significant growth in revenue & profitability

A proposed investment must involve: 

• A strong and balanced management team, of high integrity and with a proven track record in the industry segment, which wants to build a highly profitable and dominant company
• A potentially large and dynamically growing market, with clearly identified customers and distribution channels but no dominant competitor, where large shares can be gained, lasting brands established and high margins sustained
• A new or innovative product, technology or service, which can better satisfy existing or new market needs, for which significant differential advantages exist or can be built and sustained, and which can exhibit economies of scale and/or scope in its provisioning
• Early positive cash flow and visible exit paths, which can lead to realization within three to seven years at substantial multiples of invested capital
• Alignment with the management team of the proposed venture on corporate goals and expectations, as well as on methods of implementation and exit